Want your brand to stand out online? Look good to potential customers? Then you need a great website.
Your website is the single most important digital asset your business can have. But so many brands ignore it at their peril.
Custom website design services are proven to increase trust, lead to higher conversions and form the foundation of every successful online brand.
Website design is important.
Here’s the problem…
Despite its importance so many brands treat their website like an afterthought.
They use a template. Throw on a logo. Upload a page about themselves. Then expect it to somehow magically generate traffic and customers.
This is not good enough.
If you want your business to succeed online you need to bring your website in line with your goals. That means investing in custom website design services that will help you build trust and grow your brand.
Here’s what we’ll cover:
- Why Your Website Is Your Brand’s Most Valuable Asset
- What Custom Design Services Actually Do For You
- Elements That Make A Website Convert
- How Great Design Leads to Real Business Results
Why Your Website Is Your Brand’s Most Valuable Asset
Think about how most people shop for products or services online.
Grab your laptop and take a second to go through that process. Start with a Google search and follow the path you typically take.
Chances are you landed on a website within the first page of results. Whether it was Amazon, Walmart or a local business you were trying to learn more about.
When searching for something online your website is where potential customers come to decide if they trust you. If they like what they see. And if they should buy from you.
According to Stanford, 75% of users judge credibility based on web design.
That should really open your eyes.
Your website makes customers feel something about your brand before they’ve read a single word you’ve written.
If your site doesn’t look professional or visually appealing then visitors will leave.
And they aren’t coming back.
Custom website design services are important because your website is your brand’s most powerful asset.
Customers form an opinion about your brand as soon as they see your website. If you want to build trust and establish your brand as a leader in your industry you need to treat your website like the asset it truly is.
Having a beautiful, professional site built by experienced website design companies will tell Google and your audience that you are legitimate. That you are worthy of their time and business.
Do you realize how powerful your website is?
Its never closed. Its not taking any holidays.
If built correctly your website will build your brand’s reputation 24/7.
…but wait, there’s more.
What Custom Website Design Services Actually Do For You
Imagine two neighborhoods.
In one the lawns are manicured. Houses are painted. Mail is always being delivered. Kids are playing in the yards and you see people out walking their dogs.
In the other neighborhood lawns are overgrown. Garbage pokes out from under everyone’s fences. Paint is peeling off houses and there is no sign of life at all.
Guess which neighborhood you’d rather buy a house in?
It’s the same with websites. Your website should look like a business took the time and care to build something amazing.
Template websites are lazy. Anyone can download a template in minutes and throw content on a page.
That’s not good enough.
When you hire a professional to create a custom website they are doing way more than just making your site look pretty.
Here’s what you really get with custom website design services:
Your website will perfectly represent your brand identity including your colors, voice, and personality. Every page is crafted with UX optimisation in mind to encourage visitors to take action. Responsive design makes your site mobile friendly so it looks great on every device. And with SEO basics like clean code, proper site structure and optimisation baked in from day one… your site is built to be found.
But the best was saved for last.
Search Engine Optimisation is massive when it comes to your website’s success.
What good is a beautiful website that no one can find?
By hiring a professional to build your custom website they will design the site from the ground up with SEO in mind.
This means more traffic. More visibility. And a website that ranks for your target keywords.
Elements That Make a Website Convert
Alright, let’s get into the nitty gritty of what makes a great website.
We know it needs to look good. But there’s more to it than that. Here are the important elements that every website needs to focus on.
Otherwise, you could be losing visitors (and sales).
Speed
Recent data shows that if your website takes more than two seconds to load, you risk losing up to 60% of your visitors.
That’s correct. If your website doesn’t load quickly visitors will bounce faster than you can say “website.”
Speed is crucial.
Make sure that your web designer optimises your site to load in under two seconds.
Navigation
We’re losing customers just in the first two seconds it takes to load our site?
You better believe users care about how easy it is to navigate your website.
94% say that being able to easily navigate a website is the most important feature.
Having a clean, easy navigation that makes sense is critical for keeping visitors on your site.
Make sure your website flows well and every page has consistent navigation.
Visual Design
This should be obvious but it’s an important part of any website.
There are so many websites out there that look terrible.
Fonts are a mix of crazy typography. Colors clash. Images look like they were taken with a Nokia Brick from the early 2000s.
If your website doesn’t have a professional, clean look, visitors will notice.
Remember: You only get one chance to make a first impression.
Mobile Optimisation
If your website isn’t mobile responsive you are missing out on over half of your potential traffic.
50% of traffic is from mobile devices. Which means your site needs to look good on both desktop and mobile.
Here’s the thing and it can’t be stressed enough.
MAKE sure your web designer knows how to build mobile-friendly websites.
There is no excuse these days not to have a responsive website.
You’re losing customers if your website isn’t mobile optimised.
Custom Website Design Services Lead to Real Business Results
Great design is more than just making your site look pretty.
When you hire a professional to custom build your website they are designing your digital brand asset to convert.
Better website UX can improve conversion rates by up to 400%.
WHAT?
That just means there is a chance your current website is flipping customers away.
Think about it…
Imagine what your business could do if you had more leads from your website.
Sales teams could close more. Marketing could increase traffic. And you could grow your business.
Again, there is a compounding effect to this.
Google wants to see websites that engage users.
Searching habits have changed over the years. Most people click on the third-party results rather than the Paid Ad’s on page one.
If your website doesn’t convert visitors then Google assumes that your content isn’t relevant to their search. Which leads to lower rankings.
Lower rankings mean less traffic.
Again. Make sure you custom build your website with a professional.
Conclusion
It all comes down to this: Your website is your most powerful brand asset. You know those banner ads you see online? Odds are they link back to a website.
Without an awesome website, you’re leaving money on the table.
Remember: 75% of customers judge credibility on web design alone. Loading speed, navigation, and mobile is non-negotiable. Custom website design services will set you apart from the competition. And great design helps convert visitors into customers.
Your website isn’t something you should just “get done.”
Take pride in your brand enough to build a quality website.
